Tag: email lists

Digital crime

We all like freebies, don't we. Offering a product for nothing is a proven way of gaining subscribers to an email marketing list. And who could resist taking possession of a USB stick found in the car park outside your offices? The recent successful attack on Talk Talk’s data should ensure that anyone involved in … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

Refining email marketing lists

I frequently visit a couple of websites which support on my favourite sport. Both produce newsletters which are generated by events. If there’s nothing to report then a week can go by between editions. Following a match or a bit of news, I can have a dozen fall into my inbox during the day. Nirvana!  … READ MORE »

Tailoring your emails

We, and I include me in this, speak a great deal about using email marketing software to define the design and other circumstances of your campaigns. After all, you might well feel you know more about a subscriber’s best interests than they do themselves.  Split testing will define the best time to send a marketing … READ MORE »

Subject lines that guarantee things

There is no guarantee of anything in email marketing except, perhaps, that being dishonest in a Subject Line will lose subscribers. Is there anything you can do to increase your open rates? One way of looking at a Subject Line is as a newspaper headline. They have, in essence, the same function: to get people … READ MORE »

10 aspects of the perfect email marketer

There will never be the perfect email, one suitable for everyone on your email marketing list, the reason being it is impossible to define. Your job is to get as near to it as possible, within budget. Can we define the perfect person to run an email marketing campaign? Now there’s a thought. Imagine you … READ MORE »

Job vacancy & email marketing

Imagine you are going to advertise for someone to be in total charge of your email marketing campaigns. What personal attributes would you put as essential for the post? The successful candidate will: 1/ Treat the subscribers to the email marketing list as individuals. Email marketing is in essence relationship building and conveying the fact that … READ MORE »

Cookie monsters threatening email marketing

The heading is not strictly descriptive of this article, something I would argue against in normal circumstances, but I couldn’t let such an opportunity pass. I knew you would realise I was talking about those little ‘tags’ that allow tracking of user activity on websites. Email marketing software depends to a great extent on them. … READ MORE »

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