Tag: email lists

Decision-Making Psychology in Email Marketing

Every email you send is a decision point. Will your subscriber click, buy, or unsubscribe? Or will they scroll on by? The answer depends less on the logic of your offer and more on the psychology behind their decision-making. The Power of Framing Imagine a butcher's sign: Steak — 85% lean. Steak — 15% fat. Same product. Different frame. One is … READ MORE »

Does the Perfect Unsubscribe Page Exist?

An unsubscribe page may feel like the end of the journey with a subscriber, but it doesn't have to be a final goodbye. Handled correctly, it can leave a positive impression — and sometimes even open the door to future engagement. Why Your Unsubscribe Page Matters? Subscribers will leave. That's a given. But the way you … READ MORE »

Reminder Emails: You Remembered Right?

Ever missed an important event or payment just because you forgot? Happens to the best of us. That's why reminder emails are your unsung heroes in email marketing — quietly saving you time, hassle, and unhappy customers. But here's the catch: not all reminders are created equally. A well-crafted reminder email can keep your subscribers smiling and engaged. A clunky, … READ MORE »

What Should You Say on the Unsubscribe Page?

Let's face it — the unsubscribe page is the least-loved step in email marketing. Yet, every marketing email has to include an unsubscribe link. Not just because the law says so, but because it's part of respecting your subscribers' wishes. Ignore this, and you risk two big problems: legal trouble and your emails hitting the dreaded spam folder. Ouch. … READ MORE »

Your Email Subscribers Are (Lovably) Illogical

Let's be honest: your email subscribers don't always behave the way you expect them to. In fact, they often act in ways that are… well, odd. They click but don't buy. They buy but don't open. They ignore emails for months, then suddenly jump on an offer. And no — it's not just your email list. Human behaviour is messy. Emotion drives … READ MORE »

Misconceptions About Email Marketing

You know what gets a bad rap? Email marketing. Tell someone your work in email marketing and watch their face shift somewhere between confusion and mild judgment – like you just confessed to writing junk mail for fun. Why? Because despite its ROI-crushing performance, email marketing is still wildly misunderstood. And that's exactly why it's time … READ MORE »

Email List Hygiene: Are You at Risk?

Maintaining an email marketing list takes time and effort. If we skip it, no one really notices – and business goes on as usual. So, why bother cleaning email marketing lists regularly? Start With What You Must Delete Certain types of contacts must be removed without hesitation –  Hard bounces Invalid or non-existent domains Fake email addresses Subscribers who haven't … READ MORE »

Email Compliance: DUAA 2025

Email marketing doesn't exist in a vacuum. It operates within a strict and ever-evolving legal framework. The latest edition to the email compliance framework is The Data Use and Access Act 2025 (DUAA), which received Royal Assent on 19 June 2025. While the DUAA does not replace the UK GDPR, the Data Protection Act 2018 (DPA) and … READ MORE »

Smart Segmentation Strategies That Work

Segmentation isn't a luxury in email marketing – it's the backbone of relevance, personalisation, and ultimately, results. Yes, we've covered the basics – location, age, gender, etc. – but if you want email campaigns that actually perform, you'll need to go deeper. This is where the word "could" earns its place in the title. There's one one-size-fits-all approach. Your segmentation … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

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