Tag: email design

Email marketing design for mobiles

Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »

Keeping ahead in mobile email marketing

Email marketing is just like having children; as one problem is solved another is revealed. We all know than mobiles are the main medium for opening emails so we can be confident that we should design our websites and emails for mobile devices. Unfortunately such a significant change means that all the truths that have … READ MORE »

What’s stopping you using video promotion?

We recently provided an introduction to using video in email marketing. However, such basics were probably not enough to convince you to spend all that money on what for you is an untried process. You will have been put off by the costly kit, new skills required, all the technical knowledge, the expense, a lot … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

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