Tag: email campaign management

The most irritating email marketing ploy

We’ve all heard it and probably all said it: ‘There is nothing worse than . . .’ Invariably it is wrong, as I can testify after rebreaking a toe about a week after I broke it originally. However, from my, regrettably, more experienced position, even I can understand some of the complaints about irritating email … READ MORE »

Double or single opt-in

It is an old argument in email marketing, and one that many thought had been settled long ago: whether to have single or double opt-in for your email marketing list.  The advantages and disadvantages of each are largely accepted. For single opt-in the benefits include more rapid list growth and no loss of subscribers due … READ MORE »

Corporate identity and branding

Integrated branding boosts email marketing returns. Your surface design, such as periodical advertising, posters, trade fair displays, signage and even down to business cards, should shout who you are, although doing so subtly is probably the best way. The dual pressures on email marketing design are the need to make them familiar in order to … READ MORE »

Style in email marketing

Everyone knows that a common design identity for all media is important to branding. Customers and targeted prospects should know at first glance that whatever they are viewing is about your company. Most people glance at adverts and emails. In that second they need to know it is from you. Given that you almost certainly sell by … READ MORE »

Hacking and email marketing

The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »

Something new for the New Year

I am no big fan of New Year’s Resolutions. In this I feel I am joined, albeit a week or two into January, by those who do set themselves such targets. It felt a positive thing at the time but, experience shows, it normally fails. I am no big fan of target setting either, specifically … READ MORE »

New Year resolutions for email marketing

I have a friend who will insist on using the term New Year revolutions. When corrected, by someone knowing him for less than twelve months probably, he justifies the terminology by saying that the same old things come around every year. I’ve no wish to encourage him, but he is spot on, especially so for … READ MORE »

8 reasons to use a common design

You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »

WizEmail Blog :: Easter is here

That is at least as far as email marketing is concerned. Now is the time to plan, to remember what went well nine months ago and to avoid that which didn’t. As Easter happens annually all around the world, an inspirational new idea can be a difficult ask. You might be looking for a theme … READ MORE »

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