Tag: email campaign management

10 aspects of the perfect email marketer

There will never be the perfect email, one suitable for everyone on your email marketing list, the reason being it is impossible to define. Your job is to get as near to it as possible, within budget. Can we define the perfect person to run an email marketing campaign? Now there’s a thought. Imagine you … READ MORE »

Job vacancy & email marketing

Imagine you are going to advertise for someone to be in total charge of your email marketing campaigns. What personal attributes would you put as essential for the post? The successful candidate will: 1/ Treat the subscribers to the email marketing list as individuals. Email marketing is in essence relationship building and conveying the fact that … READ MORE »

Try a completely honest marketing email

As clichés go, ‘honesty is the best policy’ has a lot going for it and I make no excuses for using it. However, as an aphorism, it doesn’t go far enough. There are positives and negatives to the unexpurgated. No product is perfect. Everything is a compromise. You offer a hotel that is close to … READ MORE »

Nothing is free in email marketing

‘Free’, used in an email marketing campaign, gives the impression of no charge. When it comes to free shipping of items bought online it actually means no additional charges if the basic shipping option is chosen. Its cost is included in the item price, of course. Do people place much emphasis on merely having the … READ MORE »

Do not overload the email

There has been a great deal of research on choice overload, in essence more is often less. It has been shown that if you offer a choice of half a dozen broadly similar items you will get better returns than offering sixty. This is not taking into account the savings associated with smaller stock ranges … READ MORE »

Email marketing and internal communication

The Metropolitan (London) police force were recently derided for publishing an internal document of instructions on what their officers and staff should consider when sending emails. This gave rise to much hilarity in daily papers, the suggestion being, it would appear, that officers should instinctively know such things. Few would argue with the suggestion that … READ MORE »

Do what the police tell you

Although not aimed at email marketing of course, the Metropolitan (London) police force recently produced guidelines for internal and external emails. Whilst some newspapers, hungry to fill space, were critical, if looked at sensibly, there was a lot of sense in them. In brief, the 10 points were: 1/ Keep the title simple and clear. … READ MORE »

Cost free marketing email design

A company producing software I use frequently has a forum where one of the threads asks for ideas for the next incarnation of the product. In other words it was using their customers to complete their research for them. Heineken went a different route.  They ran a promotion, ‘Reinvent the draught beer experience’, to generate … READ MORE »

Free email marketing campaign content

It can be irritating to have to give away material in order to attract customers. Whilst the efficacy of a loss leader is beyond doubt, have you ever wondered what it might be like to receive free items for your business? A friend of mine, a keen amateur photographer, once submitted some images to a … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS