Tag: email campaign management

Stopping opting out

We recently covered how to discover the external reason, i.e. not caused by the email itself, for a peak in unsubscribe rates in one of your email marketing lists. Identification of cause is only the first step. You must now come up with a plan of action to redress the problem.  First the good news; … READ MORE »

Why they forward a marketing email

The main limitation associated with email marketing is that we can only send to people who have already subscribed to our email marketing lists. We probably all believe that there must be hundreds of others out there who would be interested in our products if only we could contact them.  There is a method of … READ MORE »

The obscure advantages of postal surveys

Is there any point to postal surveys? Email marketing fits in perfectly with the modern requirement for instant gratification. Press the button to send and there's not enough time for a cup of tea before the data starts arriving. The particular disadvantage of postal surveys is that the results are historical. The gap between the … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

Taking risks

We have mentioned the ASA's Copy Advice Team a number of times, our suggestion being that it is sensible to follow their advice. It would appear that Protein World is either not a follower of this blog or chose to ignore it.  Everyone remotely involved in advertising must have heard of the poster campaign they … READ MORE »

Ready for a viral email marketing campaign?

You are almost certainly aware of Protein World’s Are You Beach Body Ready? advertising campaign. It is the most talked about and controversial, the two often going together, poster of the year. Unlike the country at large, the Advertising Standards Authority (ASA) were already familiar with the company, having considered and upheld at least nine … READ MORE »

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

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