Is There a Difference Between B2C and B2B Email Marketing? At a glance, B2C and B2B email marketing may look similar. Both rely on strong subject lines, clear messaging and effective calls to action. But in practice, they operate very differently — and using the same approach for both is one of the quickest ways … READ MORE »
Getting a B2B email opened isn’t about luck. It’s about understanding how decisions are actually made inside businesses. Because, unlike B2C, you’re rarely emailing one person. You’re emailing a process. The Reality of B2B Inboxes In B2C email marketing, the person who opens the email is often the decision-maker. In B2B, that’s rarely the case. … READ MORE »
…without begging or crying into a GIF. Let's face it: not everyone on your email list is hanging onto your every subject line like it's a Netflix cliffhanger. Some subscribers ghost you. They vanish into the digital mist. No clicks. No opens. Not even an accidental swipe. And that hurts – because every disengaged … READ MORE »
Many, probably most, large companies have large customer relationship management (CRM) teams set up to, in essence, increase profits. A loyal customer is normally one who gives a better return on investment. You might think, however, that for a small company, struggling to survive in the ultra-competitive world of bulk email marketing, it is a … READ MORE »
I bought myself a present a couple of weeks ago via an email marketing offer. I am now the proud owner of a 3-terrabite, USB-3 (yes, I’m a bit of a nerd), external hard-drive complete with back-up software. It is not the most exciting item, but I am happy with it. The product had 5-star … READ MORE »
Customer Relationship Marketing (CRM) starts from the premise that price is not the sole reason a customer will pick one company over another. Given the rush to cut costs to the bone and the perceived need for dramatic offers in every email marketing campaign, this tends to go against accepted wisdom. But just run with … READ MORE »
Want to save yourself even more time and take your productivity to a whole new level? With a trusty developer on your team, you can – by using our SOAP-based API to interact with the WizEmail system programmatically. How can our API make your life easier? Connect your website, CRM or any back office system to … READ MORE »
Those of you that use the SalesForce CRM know how crucial it is to keep track of all your customer information, activities and conversations, so that you can understand every customer individually and hit them with all the right messages and offers. And so you're probably wondering if the masses of useful customer data you'll be … READ MORE »
My grandmother would say of anyone who called themselves a customer relationship manager (CRM): ‘You want to watch that one.’ A suitably vague condemnation for a suitable vague title you might think. The post is all about retaining customers and realising their potential, a vital role in any company. For those engaged in direct email … READ MORE »