Tag: Bulk Email Marketing

Time Out

We have mentioned the Information Commissioner’s Office (ICO) Guidance on here before, and will do so again. It contains fundamental changes for bulk email marketing and the most important of these is how the ICO will view consent in future. No longer will consent be ongoing, not that it was ever open-ended before, but now … READ MORE »

Consenting Adults

The Information Commissioner’s Office (ICO) recent Guidance told us that the next big hurdle for bulk email marketing will be consent. It warned us to take care with regards to time limits of consent, but were irritatingly unspecific. The ICO has highlighted four particular areas where time limits on consent will be of concern: 1. … READ MORE »

Vaguely Specific

What anyone preparing a marketing email needs to know is the difference between opinion and fact. You will want to entice customers into buying, or even just reading, the email by telling them just how good your product is. Lurking at the back of your mind will be the knowledge that one of the subscribers … READ MORE »

Counting Down

It was my birthday a few days ago. I’ve reached the age when I don’t really want to remember how many years have passed but I had no chance of forgetting. When I opened my inbox there were dozens of reminders. Various programmes generated the auto responses, particularly email marketing software. Whilst I appreciated the … READ MORE »

Time to Prepare

The Consumer Contracts (Information, Cancellation and Additional Payments) Regulations 2013 (The ConCon Regs) will come into force sometime in the New Year and the format will have implications for bulk email marketing in both practice and presentation. It should be noted that some things have remained the same, although will now come under The ConCon … READ MORE »

Changing My Habits

I received an email a week or so ago from a software company I regularly buy from, although in a desultory fashion. I like the way their various applications integrate. It’s not the cheapest out there, but far from the dearest. I subscribe to their bulk email marketing list but this email stood out from … READ MORE »

Creating simple, yet effective marketing emails

We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

After Mega Monday

The size of your email list will no doubt give you comfort over the holiday period. You will probably have increased the number of subscribers after Mega Monday so everything is on the up. The last thing you want to hear is that this is the time to extend your horizons beyond just figures. The … READ MORE »

Understanding data protection laws

One of the most significant restrictions on bulk email marketing is legislation. One of the most significant problems is that the words that are used are open to interpretation. The Data Protection Act (DPA) tells us that we must not keep personal data any longer than is necessary for the purposes for which it was … READ MORE »


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