Tag: Advertising Standards Authority

Greenwashing in Email Marketing

Greenwashing is firmly in the spotlight. The UK's new Digital Markets, Competition and Consumer Bill raises the stakes: fines could reach up to 10% of global turnover for large companies, with individuals facing penalties of up to £300,000. For email marketers, this should be more than enough reason to scrutinise environmental claims before hitting "send". Why … READ MORE »

Key Takeaways From The ASA Annual Report

The recently published ASA Annual Report 2021 makes interesting reading for anyone engaged in marketing, and particularly so for email marketing as it shows the ASA’s intent with regard to legislation, and its enforcement. It gives a number of pages to its staff, although many, if not most, readers will ignore them, and page through … READ MORE »

When To Be Circumspect In Email Marketing

Although in many situations, the two coincide, there’s a significant difference between risqué and risky. Simply put, being risqué is often too much of a risk in email marketing, as Tesco discovered recently. Mind you, a bit of thought might have made them think again. They used the words ‘shiitake’, ‘pistachio’, and ‘fettucine’ in newspaper … READ MORE »

Misleading Environmental Advertising

I don’t want to appear negative in the face of positive management, but it used to irritate me when told to treat a near disaster as an opportunity to be exploited. It was always a lot more complex than that. That doesn’t stop the Advertising Standards Authority’s (ASA) campaign to tackle misleading environmental claims being … READ MORE »

ASA Crackdown On Social Influencers

I’m a strong supporter of using lots of other methods of advertising in email marketing campaigns. I would have suggested you had lots to gain and nothing to lose. It appears I might have been wrong in one aspect. The ASA has become frustrated by the lack of response by certain social influencers to warnings … READ MORE »

Do Not Exploit The Trust Of Your Subscribers

There’s a fine line between expanding your current email marketing campaigns to sell items that will be useful for your customers during the coronavirus response and taking advantage of it for your own ends. It doesn’t help that the line is blurred. It is tempting to over-promote products or services such as vitamin supplements or … READ MORE »

Can I help you, sir?

There are any number of prosecutions for data law infringement, some of which show a cavalier attitude to regulations. When reading the decisions of courts it does seem that the offending company was asking for it. On some others there is the feeling of, ‘It could have been me.’ If you have a healthy email … READ MORE »

Take notice of the ASA’s notices

It was fun. The sign gave everyone who saw it a bit of a laugh and provided a talking point. On top of that, it demonstrated the type of premises, in this case an arty café run by youngsters for, it was suggested, the young at heart. It intrigued me and in the two minutes … READ MORE »

Pushing the limits in email marketing?

I was on holiday when I saw the chalked sign: Free Beer. I was intrigued, but from the start the one thing I did not expect was any free beer. As I approached the shop displaying the sign I could see smaller words chalked above each of the larger ones.  What was on offer was … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS