Email Marketing Tips Security and Delivery

How does wizEmail stop my email being blocked as spam?
Spam filters generally work on a 'points' system - there isn't one factor that'll get your email blocked. Much, of course, depends on the content. Read our quick guide or talk to us if you have any questions about dos and don'ts.

We have links and working relationships with all the large email providers (AOL, Hotmail etc). We also take great care to conform to their best practise guidelines and technical specifications. wizEmail emails 'announce themselves' as such, and are fully traceable back to our servers - one of the characteristics of less reputable mailing software is that it tries to disguise its origin. We also take great care to 'vet' our clients in order to weed out those who might be sending spam email - this protects you from being tarred by association.

      
Is wizEmail on any 'whitelist' of allowed mass email providers?
Everything within wizEmail is password-protected and unique to you. Our clients include large public bodies and financial institutions - probably the two sectors most sensitive about data security - and our systems are specified to match.

Our servers are physically situated across two secure locations in the South East of England, and managed according to a strict and professional routine. We do not accept 'blind' web sign-ups (via credit card, PayPal etc) and enforce a strict anti-spam policy in order to protect our clients from association with less reputable e-marketers. As a UK company we are bound by the Data Protection Act to keep your data private and secure. Please talk to us if you require any further reassurance. 
      
   
I have been offered an overseas service. Why should I choose a UK-based provider?
Two main reasons:

Support: We offer personal customer service during UK office hours, and are very, very easy to get hold of should you need help with a feature or technical support.

Deliverability: The email marketing 'culture' in the UK is tighter and more professional, with an emphasis on targeting emails to those who have opted-in to receive them (the vast majority of spam emails originate from providers in the USA). This gives us two advantages - we don't have a problem with our servers being 'blacklisted' by ISPs, and we are geared up to provide 100% delivery, rather than expecting many emails to be rejected. UK companies also have to abide by the Data Protection Act.
 
You should also carefully compare features between products - especially on the tracking/reporting front.