Email Marketing Campaign Tracking
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wizemail tracks the progress and outcome of every single email you send.
From here, it generates real-time reports on both the overall 'picture' of your campaign and the detailed behaviour of every single recipient. wizemail's level of drill-down analysis is what puts it above most other email marketing or email broadcasting solutions - it allows you tremendous insight into how your mailings are being received and acted upon.
Using wizemail you can identify:
- Each individual who has been sent an email
- Each individual who has opened it, how many times and when
- Each individual who has forwarded it, how many times and when
- Each individual who has clicked on one or more links, what those links were, and when they clicked
- The links in your email that are most or least popular (again, broken down by individual)
- The pages visited and path that individual visitors have taken after they've clicked through to your own website (see 'tracking through your website' for more details)
- Undelivered emails ('bounce backs') along with the specific reason, again by individual
- Individual replies to your emails
- Individuals who have requested to unsubscribe from your mailing list
- Reports are presented as overall figures, as graphical charts and as detailed lists. You can filter the data to concentrate on particular segments - for example if you wish to identify your top 100 'interested parties' in order to pass to a telesales team.
All reports can be exported into your own offline software if desired, in any format you wish, making it easy to pass them to any CRM database or to include in a presentation.
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