Email Marketing

Email Marketing Blog by Wizemail

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort.  Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

What’s stopping you using video promotion?

We recently provided an introduction to using video in email marketing. However, such basics were probably not enough to convince you to spend all that money on what for you is an untried process. You will have been put off by the costly kit, new skills required, all the technical knowledge, the expense, a lot … READ MORE »

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

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