Email Marketing

Email Marketing Blog by Wizemail

The effect of Article 50 on email marketing

Grand though it sounds, all that triggering Article 50 means is that the PM will send written notification to the President of the European Council. This starts a process that must be concluded within two years. At least, that’s the theory. Practice, however, might be different. Article 50 is surprisingly brief, See http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A12012M050 There are … READ MORE »

Working together

In a recent article on omnichannel marketing we emphasised that departments need to work together to ensure that the customer experience is seamless. It is an essential for effective email marketing.  You don’t have to spend long on Facebook to realise that many people complain of a disconnect between sales and customer service. Some companies, … READ MORE »

What price email marketing

The CTSI Guide to Pricing Practices (the Guide) will require changes to your systems of managing pricing. The requirements in the Guide mean that there are no longer prescribed systems to comply with. Instead each case must be taken on its merits. While this may seem an imposition, the old system led to significant abuses. … READ MORE »

CTSI in particulars

We introduced you to the broad intent of the CTSI Guide to Pricing (the Guide) recently but it is too much of a fundamental change to cover in 500 words. Here we go into a bit more depth, although we’ll limit ourselves to practical advice. You must read the Guidance to understand its full provisions. … READ MORE »

CTSI Guide and email marketing

The Chartered Trading Standards Institute Guide to Pricing Practices (The Guide) will be an essential for email marketing. It replaces the Pricing Practices Guide (PPG), with which you will no doubt be familiar, and similarly, it is not legally binding and merely a series of recommendations for best practices. However . . . It is … READ MORE »

The new guide to pricing practices

We have had a long period where the 2010 Pricing Practices Guide (PPG), not to mention its predecessors, has been the easily understood and readily available check for email marketing pricing. It was prescriptive and as long as its provisions, such as the ’28-day rule’ were followed we could be confident we complied with the … READ MORE »

All metrics are not born equal

With email marketing software becoming more sophisticated year on year you will, no doubt, wonder if there is one that is more important than all the others. I'll take an educated guess; most of those involved in email marketing would suggest that the open rate is the one essential. After all, if an email is … READ MORE »

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