Email Marketing

Email Marketing Blog by Wizemail

The challenge of big data

As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Pushing the boundaries with price comparisons

There are few more productive ways to emphasise your competitive pricing policy than using price comparisons. This is especially persuasive in an email marketing campaign as the subscriber will be online and could easily click on the link you so thoughtfully provided to see just how true your message is. Advertisers will push boundaries. This … READ MORE »

Segmenting email marketing lists – the edge

Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »

Can you write email marketing copy?

Ask any professional copywriter and they will probably tell you that using a pro for your email marketing campaign is the best option. I have any number of logical reason I could bring to the argument. However, most people can create copy suitable for an email marketing campaign. All you have to do is: 1/ … READ MORE »

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