Email Marketing

Email Marketing Blog by Wizemail

Impressions From Your Email Campaign

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did … READ MORE »

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

Understanding Metrics And KPIs Post Lockdown

Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »

Do Not Exploit The Trust Of Your Subscribers

There’s a fine line between expanding your current email marketing campaigns to sell items that will be useful for your customers during the coronavirus response and taking advantage of it for your own ends. It doesn’t help that the line is blurred. It is tempting to over-promote products or services such as vitamin supplements or … READ MORE »

Solving The Problems Of Your Subscribers

You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »

Re-evaluate Your Email Marketing Data

The value of the data that you obtain from your email marketing campaigns, and that of your subscribers’ reaction to newsletters and browsing, is that it allows you to predict to a very high level of probability. This means you can segment your email marketing lists into groups which will act similarly. It is the … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Working From Home Post Lockdown

A recent survey suggested that most people are of the opinion that once lockdown is lifted, the ‘new normal’ will be substantially different to the normal it replaced. There might be an element of wishful thinking. If your staff has worked from home, something email marketing lends itself to, then they might not want the … READ MORE »

Subscriber List Building Post Coronavirus

  Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half.  You might wonder what one of the greatest … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

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