Email Marketing

Email Marketing Blog by Wizemail

Free offer

Email marketing is awash with free offers although they are used for what is always a selfish purpose: links, leads and subscribers. When the Information Commissioner’s Office says they will do something for us without charge, you might be a bit suspicious. The ICO has developed over time, and under their progressive new head it … READ MORE »

Can I help you, sir?

There are any number of prosecutions for data law infringement, some of which show a cavalier attitude to regulations. When reading the decisions of courts it does seem that the offending company was asking for it. On some others there is the feeling of, ‘It could have been me.’ If you have a healthy email … READ MORE »

How to word surveys

The one way to ensure an email survey is abandoned is to be thoughtless in your choice of language. Your returns from email marketing campaigns will help you to ensure the questions do not patronise or confuse the subject, and a little care will negate the chances of being ambiguous. To put it another way, … READ MORE »

How to write a survey

Police officers have courses on how to make a suspect or agitated person compliant. Much of it comes down to distance and gestures but a significant factor is what they should say. One point covered is that a simple word or phrase in the wrong place can cause the situation to deteriorate. They’ve got got … READ MORE »

Finding out what you want to know

There you are, wondering if you should increase your range of products. There’s a certain investment in money, time and credibility in your favoured option and you will want to know whether you will end up with egg on your face. Nothing can take the risk out of email marketing but the software available to … READ MORE »

A quick guide to surveys for email marketing

Many managers are put off surveys, and for good reason you might think. Aren’t they hard work? Isn’t the return rate too low for dependable results? And surely email marketing software gives the same data but much quicker. All these objections can be overcome. I received an email from the Information Commissioner’s Office (ICO) asking … READ MORE »

Your response to an email marketing price war

How do you react to a perceived threat? Fight or flight is what covers most automatic responses. Stopping and having a think about it doesn’t have the same positive vibe but in the case of discovering that another email marketing company has undercut your price for a product it is the most logical way to … READ MORE »

Different ways to use an eNewsletter

We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »

Big data is big for data protection

As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

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