Email Marketing

Email Marketing Blog by Wizemail

EasyEditor Overview

In our EasyEditor, templates are made up of groups of building blocks. A building block can be text, an image, a combination of an image and text, etc. These blocks can be just dragged and dropped onto your template. The available building blocks are displayed in the Build area on the left-hand side of your … READ MORE »

Email marketing list and deliverability

It is quite obvious that if your email does not drop into the inbox of your customers, then all your effort, time and money is wasted. Your email marketing list is an important factor in avoiding a spam filter’s ire. Here are 5 factors which will lower the risk. 1/ Bought in lists There is … READ MORE »

Look after your email lists

A fine of £130,000 would, you might expect, generate enough sympathy to leave some to spare.  The company suffering the fine was Pharmacy2U (PtU), the largest NHS-approved online UK pharmacy, following an investigation by the Daily Mail. The Information Commissioner’s Office could have gone up to £500,000 under S. 55 Data Protection Act and you … READ MORE »

Data protect – a warning

There is always something to learn from other people's success. You can discover why they did well, perhaps find a critical point where you might have formed a different plan. You now know what works. It is the same with the mistakes of others, even where their errors of judgement were clear. Pharmacy2U Ltd (PtU), … READ MORE »

Segmented email marketing lists – what’s next

We have recently mentioned the basic, single factor method of segmenting email marketing list for the purpose of targeting emails. For greater ROI, you need to go a little further. Let’s take the example of customer who bought a high level printer from you. A quick assessment of your data will show that 50% of … READ MORE »

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