Email Marketing

Email Marketing Blog by Wizemail

Don’t fail at the last hurdle

I’ve been meaning to buy a new inkjet printer for a few weeks, my current one deciding not to print black. I tried everything. I’ve been using my photoprinter, but the inks are expensive and running low. So I’ve been waiting for an offer from one of the three IT email marketing lists I subscribe … READ MORE »

Literally email marketing

There have been a couple of cases before the Advertising Standards Authority (ASA) recently which concern the use of absolute qualifications in advertising. Whilst neither relates directly to email marketing, there are lessons we can learn. A betting company, one which has been mentioned before on these pages, suggested in a TV advert that an … READ MORE »

Keywords in email copy

We mentioned in a previous article that a government website will no longer use Latin abbreviations in future posts. Despite a clear, of course, explanation of the logic behind the decision, it has been criticised in the press. In essence, the company is writing targeted copy. If you want those on your email marketing lists … READ MORE »

Keywords in email marketing copy

All writers are hurt when they realise that their carefully crafted copy in a marketing email is only scanned. That doesn’t mean that all the effort they put into the text is wasted. However, it makes writing and editing it that much more difficult.  You understand how Google uses keywords, at least as far as … READ MORE »

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