Email Marketing

Email Marketing Blog by Wizemail

Is the design of your marketing email poor?

Then ask yourself these five questions. 1/ Is the design the same as you were using a year ago? Subscribers like familiarity and feel reassured when they recognise that the email comes from someone they trust. It can be sufficient to keep the banner and logo more or less that same for some time, but … READ MORE »

Creative email marketing

There is no fundamental difference between face to face selling and a marketing email. Sure, there is clever technology, email marketing templates and quick returns, but the basics are identical. It irritates me when I ‘fall for’ sales techniques in showrooms, but I comfort myself with the thought that I have that in common with … READ MORE »

Is the GDPR a threat to email marketing?

It might be difficult to work up sufficient enthusiasm for something that will not be here for another two years at least. What if I told you it could give you an edge? The draft EU General Data Protection Regulations (GDPR) was published in January this year and now goes into the negotiation phase preparatory … READ MORE »

There is no excuse for an ugly marketing email

Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept:  “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »

Preparing for the EU data protection rules

Whilst all companies deal with the personal details of customers, the EU General Data Protection Regulations (GDPR) is of especial interest to those involved in email marketing. The requirements of the new rules, although unlikely to be law before 2018, are such that planning needs to start soon. Implementation of the plans should start only … READ MORE »

Privacy Shield & email marketing

It was a mistake to stipulate a deadline for the Article 29 Working Party to produce a replacement Safe Harbour after it was successfully challenged by Hanff, a law student, in the EU court. Email marketing, with its dependence on personal data, needed a clear and enforceable plan and not something cobbled together in a … READ MORE »

European Data Protection Regulations

The European Commission has just published what is in effect a draft of the proposed European Data Protection Regulations (DPR), the replacement in many ways of the Data Protection Directive. It is not expected to become law until late 2017 at the earliest, and probably 2018. So why should anyone in email marketing bother about … READ MORE »

The European Data Protection Regulations

Is it anything to do with email marketing?  The proposed European Data Protection Regulations (DPR), replaces the Data Protection Directive, and the change from Directive to Regulations is significant. It means that it does not require ratification by each individual member country. Once passed it become law. For a common market, having various regulations in … READ MORE »

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