Email Marketing

Email Marketing Blog by Wizemail

Testing for email marketing excellence

Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »

Take notice of the ASA’s notices

It was fun. The sign gave everyone who saw it a bit of a laugh and provided a talking point. On top of that, it demonstrated the type of premises, in this case an arty café run by youngsters for, it was suggested, the young at heart. It intrigued me and in the two minutes … READ MORE »

Pushing the limits in email marketing?

I was on holiday when I saw the chalked sign: Free Beer. I was intrigued, but from the start the one thing I did not expect was any free beer. As I approached the shop displaying the sign I could see smaller words chalked above each of the larger ones.  What was on offer was … READ MORE »

The more Penguin changes . . .

The internet has been a bit lukewarm on the recent update to Google’s Penguin algorithm, some suggesting it is more of the same but quicker, while others are of the opinion that it is the best thing to happen for those sites that follow ‘white hat’ SEO. In this context white hat means complying with … READ MORE »

The Penguin 4.0 update

Whilst not specific to email marketing, the latest update to the Google website ranking algorithm, Penguin 4.0, which went live on 23 September, will have a significant effect on website rankings if it delivers on its promise. It came before its published date, the press release was intended by Google to explain everything they wanted … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

User experience in email marketing

It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »

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