Email Design

Video in email marketing

By the time you read this, one of my videos, used for search engine optimisation of a website, will hit 10,000 views. Whilst this might not seem a great deal in comparison with overall statistics for the site, the route by which people come to it generates completions. When costs of production are taken into … READ MORE »

Video revolution in email marketing

The promised flood of video in all things email has been a long time coming and has not yet arrived, much to the frustration of the pundits who promised it would. There are the first glimmerings though. The reason for the current take-up is probably the suggestion that video gives a significant increase in click-throughs … READ MORE »

Refining email marketing lists

I frequently visit a couple of websites which support on my favourite sport. Both produce newsletters which are generated by events. If there’s nothing to report then a week can go by between editions. Following a match or a bit of news, I can have a dozen fall into my inbox during the day. Nirvana!  … READ MORE »

Overcoming writer’s block in email marketing

These are my suggestions after decades of writing when, for no apparent reason, I find it difficult to start. 1/ Avoid looming deadlines Give yourself as much time as possible to create the copy. If you won’t know the precise requirements of a marketing email until nearer sending time, you can, at the very least, … READ MORE »

7 Design tricks for email marketing campaigns

The most useful lesson I learned at art college was that I lacked talent. I was in the same lectures as those with real ability, one or two of whom went on to be quite famous in graphic design. You'd think I'd stand no chance but I completed my course with distinction despite my potential … READ MORE »

You can design a marketing email

Email marketing templates are a superb resource. They generally offer a vast range of designs that can be modified to suit your specific needs and at the same time look original. What might worry you is that you know nothing about graphic design. Here you are with all that opportunity and no idea what to … READ MORE »

Jumping off roofs

A professor of Colorado State University suggests, in one of the TedTalk series, that changing behaviour is much easier than changing attitudes. See: https://www.youtube.com/watch?v=l5d8GW6GdR0 Her conclusions can be useful when planning an email marketing campaign as well as other advertising mediums. In an attempt to reduce carbon emissions, an advertisement pointed out that houses were … READ MORE »

Removing common sense from email marketing

The problem with most problems is that they appear to be solvable by the use of common sense. This is not always, or even generally, correct. We should not be worried whether something ‘stands to reason’ so much as whether there is evidence available to show if a contention is true. It stands to reason … READ MORE »

11 Subject Line truths

You will agonise over the content on the subject line for you next email marketing campaign. If you accept that the eleven points below are correct, then it should make things easier. 1/ There is more than one Each Subject Line must to tuned to a section of your subscriber list. One size does not … READ MORE »

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