Email Data

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

Email Marketing In The Post-Covid World

Pick a number, any number as long as it is not higher than 100. Now put this number in front of the search criteria, Reasons People Buy. This rather unsubtle suggestion is to show that there are any number of triggers for people to buy a product or service you are selling. But you knew … READ MORE »

Use Humour More Frequently In Email Marketing

It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »

Changes To Subject Access Requests

Email marketing lists are the key to success in our business, but with them comes responsibilities which must be complied with under threat of legal penalty. But even strict compliance doesn’t mean there’ll be no problems. Some companies have experienced difficulties with regards to nuisance subject access requests (SARs) and the recent legal High Court … READ MORE »

Post Brexit Changes To Email Marketing?

Having downtime due to lockdown, I did my annual clear-out of emails and documents I had saved over the past three years. In normal circumstances, I check each individually to see which is still relevant, but this time it was over quickly. Anything before December 2020 was deleted as it was of no practical use. … READ MORE »

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Focus On Behaviour When Segmenting

Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »

ICO Guidance On Personal Health Data

With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »

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