Email Data

Removing common sense from email marketing

The problem with most problems is that they appear to be solvable by the use of common sense. This is not always, or even generally, correct. We should not be worried whether something ‘stands to reason’ so much as whether there is evidence available to show if a contention is true. It stands to reason … READ MORE »

Review of cookie setting

Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »

Data destruction and email marketing

Email marketing’s dependence on digital information has produced situations where a word in common usage is just not precise enough. Take destroy for instance. One dictionary definition is ‘to ruin completely’. It is not quite that straightforward once we start storing data on computers. The data needs to be legally secure. The Data Protection Act  tells … READ MORE »

Destroying personal data

Always make sure that your clients are protected! The Data Protection Act (the Act) has 8 Principles, the fifth of which has the requirement that ‘personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes’. You must delete such data. Delete is … READ MORE »

Self-protection in email marketing

Sometimes there is a certain sympathy when a company is fined for an action which others had been considering. Managing risk is an essential skill in email marketing and when a company, even a competitor, falls just the wrong side of the line the first thought that goes through most people’s mind is relief that … READ MORE »

10 ways to segment your email marketing list

Simple segmentation tips that will help you figure out your subscribers: 10/ By demographics Most subscribers can be usefully divided by age, gender, location, position in company, etc. These are more or less static criteria and define a customer with a very broad brush. If you are just starting out in email marketing then such … READ MORE »

Segregation of email marketing lists and beyond

We have mentioned before that segregating email marking lists is the quickest route to better returns. Research shows it will improve, amongst other returns, open rates, completion rates and unsubscribes. It also ensures that you don’t waste a window by sending a general, untargeted offer. There are a number of straightforward ways you can split … READ MORE »

Eight ways of increasing open rates

If you ask someone engaged in email marketing what their major concern is, the majority of times they will say it is their open rate. All rather odd as they must realise that the completion rate is the only one that matters. With that caveat, here are some pointers on to how to increase your … READ MORE »

Pressures on open rates

Anyone concerned about open rates would look first to the Subject Line. They might consider being a bit more familiar or think that a more ‘in-your-face’ explanation of the offer might work. However, every aspect of email marketing is interconnected and if your open rate suddenly drops, the most likely cause are your previous email … READ MORE »

Beyond your email marketing software

A recent article covered surveys and it was mentioned that there are some questions that are best answered by your email marketing software and the returns from your campaigns, and others where the information has to be gleaned elsewhere. One complements the other and you need to work out the best one to use to … READ MORE »

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