Email Data

Segmenting an email marketing list

What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

Digital crime

We all like freebies, don't we. Offering a product for nothing is a proven way of gaining subscribers to an email marketing list. And who could resist taking possession of a USB stick found in the car park outside your offices? The recent successful attack on Talk Talk’s data should ensure that anyone involved in … READ MORE »

Life after Safe Harbour

There has been a fair bit on the internet about the ECJ's rejection of Safe Harbour (SA), the agreement between the USA and the EU which sets a catch-all agreement for the transfer of data between the USA and the EAA. There has been little new information of help for email marketing. Some things have … READ MORE »

Problems with Principle 8 and email marketing

The European Court of Justice has decided that the Safe Harbour Scheme (SHS) does not provide adequate protection for data transferred to the USA and therefore it falls outside Principle 8 of the Data Protection Act. In essence the court has recognised that agreements cannot be binding on national governments. The court ruling stated: "legislation … READ MORE »

Tailoring your emails

We, and I include me in this, speak a great deal about using email marketing software to define the design and other circumstances of your campaigns. After all, you might well feel you know more about a subscriber’s best interests than they do themselves.  Split testing will define the best time to send a marketing … READ MORE »

Jumping off roofs

A professor of Colorado State University suggests, in one of the TedTalk series, that changing behaviour is much easier than changing attitudes. See: https://www.youtube.com/watch?v=l5d8GW6GdR0 Her conclusions can be useful when planning an email marketing campaign as well as other advertising mediums. In an attempt to reduce carbon emissions, an advertisement pointed out that houses were … READ MORE »

Removing common sense from email marketing

The problem with most problems is that they appear to be solvable by the use of common sense. This is not always, or even generally, correct. We should not be worried whether something ‘stands to reason’ so much as whether there is evidence available to show if a contention is true. It stands to reason … READ MORE »

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