Email Data

Life after Safe Harbour

There has been a fair bit on the internet about the ECJ's rejection of Safe Harbour (SA), the agreement between the USA and the EU which sets a catch-all agreement for the transfer of data between the USA and the EAA. There has been little new information of help for email marketing. Some things have … READ MORE »

Problems with Principle 8 and email marketing

The European Court of Justice has decided that the Safe Harbour Scheme (SHS) does not provide adequate protection for data transferred to the USA and therefore it falls outside Principle 8 of the Data Protection Act. In essence the court has recognised that agreements cannot be binding on national governments. The court ruling stated: "legislation … READ MORE »

Tailoring your emails

We, and I include me in this, speak a great deal about using email marketing software to define the design and other circumstances of your campaigns. After all, you might well feel you know more about a subscriber’s best interests than they do themselves.  Split testing will define the best time to send a marketing … READ MORE »

Jumping off roofs

A professor of Colorado State University suggests, in one of the TedTalk series, that changing behaviour is much easier than changing attitudes. See: https://www.youtube.com/watch?v=l5d8GW6GdR0 Her conclusions can be useful when planning an email marketing campaign as well as other advertising mediums. In an attempt to reduce carbon emissions, an advertisement pointed out that houses were … READ MORE »

Removing common sense from email marketing

The problem with most problems is that they appear to be solvable by the use of common sense. This is not always, or even generally, correct. We should not be worried whether something ‘stands to reason’ so much as whether there is evidence available to show if a contention is true. It stands to reason … READ MORE »

Review of cookie setting

Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »

Data destruction and email marketing

Email marketing’s dependence on digital information has produced situations where a word in common usage is just not precise enough. Take destroy for instance. One dictionary definition is ‘to ruin completely’. It is not quite that straightforward once we start storing data on computers. The data needs to be legally secure. The Data Protection Act  tells … READ MORE »

Destroying personal data

Always make sure that your clients are protected! The Data Protection Act (the Act) has 8 Principles, the fifth of which has the requirement that ‘personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes’. You must delete such data. Delete is … READ MORE »

Self-protection in email marketing

Sometimes there is a certain sympathy when a company is fined for an action which others had been considering. Managing risk is an essential skill in email marketing and when a company, even a competitor, falls just the wrong side of the line the first thought that goes through most people’s mind is relief that … READ MORE »

10 ways to segment your email marketing list

Simple segmentation tips that will help you figure out your subscribers: 10/ By demographics Most subscribers can be usefully divided by age, gender, location, position in company, etc. These are more or less static criteria and define a customer with a very broad brush. If you are just starting out in email marketing then such … READ MORE »

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