Email Data

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

The fall-out from TalkTalk’s hack

As exciting titles go, House of Commons Culture, Media and Sport Committee Cyber Security: Protection of Personal Data Online Report (PPDO) is not one of the snappiest. We’ll stick with (PPDO). What with Brexit concerns, it might well have passed you by. Yet it deals with a significant threat to those who store personal data, … READ MORE »

Making plans

It is impossible to make effective and dependable predictions when the circumstances are undefined. The good news is that this does not mean that we cannot make plans to ensure the transition to leaving the EU is as risk free and profitable as possible for everyone engaged in email marketing. The first thing to do … READ MORE »

The Progress of Exit

There is no detailed plan for leaving the EU at the moment, one reason being that there cannot be until the negotiations post implementation of Article 50 come to at least some conclusions. However, for email marketing it could be a less bumpy ride than for many other businesses. One thing must be accepted; it … READ MORE »

10 working from home essentials

The security of your email marketing list is of paramount importance, not only in the business sense but with regards to fines and publicity should the worst happen. So allowing staff to work from home whilst having access to your database will be of concern. A policy is an essential.  Due to the variations in … READ MORE »

Home working policy

If you have staff who work from home, whether permanently, regularly or infrequently, you should have a written policy to which they must sign up to. You will also require a written policy for their immediate supervisor.  We will cover only the matters with regards to the security of data. Subjects such as Health and … READ MORE »

What is ‘privacy by design’?

Privacy by design is an approach to projects that promotes privacy and data protection compliance from the start. Unfortunately, these issues are often bolted on as an after-thought or ignored altogether. Although this approach is not a requirement of the Data Protection Act, it will help organisations comply with their obligations under the legislation. The … READ MORE »

The impossible dream for email marketing?

Many suggested that a replacement for the defunct Safe Harbour would require major changes in the ethos of the USA security services and so was unlikely to come to fruition. The short deadline given to the committee tasked with producing its replacement merely exacerbated the problems. But to defy the nay-sayers, we have the proposed … READ MORE »

Privacy Shield and email marketing

On 29 February the European Commission published its delayed update on the Privacy Shield which will, it suggests, restore trust in transatlantic data flow. It does this via an umbrella agreement ensuring high data protection standards.  It guarantees, it says, that there will be no mass surveillance by the USA because of robust obligations placed … READ MORE »

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