Email Data

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Just what we wanted

Just what we wanted Email marketing is beset with rules and regulations, some of which are precise and easy to understand. We all know when an unsubscribe button must be included and if anyone fails to conform to this requirement they have only themselves to blame. In general most legislation is written in clear English, … READ MORE »

Getting the best out of free email templates

One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »

Royal patronage

There are opportunities during the Queen’s Diamond Jubilee celebrations for those willing to try their luck with souvenirs. There is a tremendous choice of items and you will need your email marketing software to discover which give the best return on investment. More to the point, unlike the Olympics, there has been a lightening of … READ MORE »

Fun at last

You might think that email marketing is all about counting, statistics and return on investment. To a great extent you would be right. Every now and again though you get to do something creative. A few minutes playing with email marketing templates can be as refreshing as a drink of cold water on a hot … READ MORE »

The smart option – part 2

Have you read The Smart Option – Part 1? The fact that the information you get from email marketing software with text-only emails is restricted should not put you off using them. Whilst the lack of images means lack of data, it is a difficulty that is easy enough to overcome. The benefits of text … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

How to compete

There is a delicious naughtiness about pinching other people’s ideas. Firstly, it is cheap, an essential in email marketing. Secondly, you might well bring a fresh perspective to the situation and improve the product. Thirdly, no reputations collapse if it all goes wrong. You have someone to blame. If you go to Competition Hunter you … READ MORE »

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