Email Data

A company new to email marketing – 2nd step

You’ve got over the initial problems. Some were expected, others were almost unique, but you are now starting to trade. The number of unique visitors to your website increases steadily, having doubled over the last month. A veritable success story. Or so it seems until you realise that sales are low and your email marketing … READ MORE »

Email marketing list attacked by ransomware

Recently we went through ways you can protect yourself from cyber attacks, particularly with regards to ransomware. There is a well known, and rather depressing aphorism that goes: A fence keep out only those who don’t really want to get in. In other words, regardless of what you do you still might be attacked. The … READ MORE »

Is gated content good for email marketing leads

Received wisdom should be met with caution, but you can believe that in email marketing, anything that generates leads is good. After all, how are we supposed to build an email marketing list without them? Leads are not visitors. Whilst any new business will want to increase the number of unique visitors to their shiny … READ MORE »

Protecting your email marketing lists

Gloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appeares. The Data Protection Act … READ MORE »

Email marketing lists & Ransomware

You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »

Being held to ransom

Email marketing is particularly vulnerable to ransomware attacks and, to make matters worse, it is one of the few IT problems where tabloid journalism has got the fear factor just about right. It is scary. The process behind ransomware is simple enough. A bit of software encrypts files on local and often networked computers. The … READ MORE »

Powerful words to use in a marketing email

Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

Free offer

Email marketing is awash with free offers although they are used for what is always a selfish purpose: links, leads and subscribers. When the Information Commissioner’s Office says they will do something for us without charge, you might be a bit suspicious. The ICO has developed over time, and under their progressive new head it … READ MORE »

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