Email Data

First Steps to Take After a Data Breach

No one wants to think about a data breach. But if your email marketing list is compromised, you’re not just dealing with IT headaches — you’re facing compliance obligations, subscriber trust issues, and potentially costly reputational damage. The good news? A breach doesn’t have to spiral into disaster if you handle it quickly, transparently, and … READ MORE »

Protect Email Marketing Lists: ICO Security Tips

Data is the lifeblood of email marketing. Your subscribers trust you with personal information, and safeguarding that data isn’t just compliance — it’s essential for your business’s reputation and profitability. The UK’s Information Commissioner’s Office (ICO) provides clear guidance on what’s expected. Ignoring it can be costly. Why Data Security Matters in Email Marketing A … READ MORE »

Does the Perfect Unsubscribe Page Exist?

An unsubscribe page may feel like the end of the journey with a subscriber, but it doesn't have to be a final goodbye. Handled correctly, it can leave a positive impression — and sometimes even open the door to future engagement. Why Your Unsubscribe Page Matters? Subscribers will leave. That's a given. But the way you … READ MORE »

What Should You Say on the Unsubscribe Page?

Let's face it — the unsubscribe page is the least-loved step in email marketing. Yet, every marketing email has to include an unsubscribe link. Not just because the law says so, but because it's part of respecting your subscribers' wishes. Ignore this, and you risk two big problems: legal trouble and your emails hitting the dreaded spam folder. Ouch. … READ MORE »

Your Email Subscribers Are (Lovably) Illogical

Let's be honest: your email subscribers don't always behave the way you expect them to. In fact, they often act in ways that are… well, odd. They click but don't buy. They buy but don't open. They ignore emails for months, then suddenly jump on an offer. And no — it's not just your email list. Human behaviour is messy. Emotion drives … READ MORE »

Misconceptions About Email Marketing

You know what gets a bad rap? Email marketing. Tell someone your work in email marketing and watch their face shift somewhere between confusion and mild judgment – like you just confessed to writing junk mail for fun. Why? Because despite its ROI-crushing performance, email marketing is still wildly misunderstood. And that's exactly why it's time … READ MORE »

Email List Hygiene: Are You at Risk?

Maintaining an email marketing list takes time and effort. If we skip it, no one really notices – and business goes on as usual. So, why bother cleaning email marketing lists regularly? Start With What You Must Delete Certain types of contacts must be removed without hesitation –  Hard bounces Invalid or non-existent domains Fake email addresses Subscribers who haven't … READ MORE »

Smart Segmentation Strategies That Work

Segmentation isn't a luxury in email marketing – it's the backbone of relevance, personalisation, and ultimately, results. Yes, we've covered the basics – location, age, gender, etc. – but if you want email campaigns that actually perform, you'll need to go deeper. This is where the word "could" earns its place in the title. There's one one-size-fits-all approach. Your segmentation … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

Segment or Stagnate?

Marketing to everyone is the fastest way to convert no one. There's no such thing as an "average" subscriber. Trying to write emails that appeal to everyone on your email list is like sending one text to every contact in your phone – your grandma, your accountant, your gym buddy – and expecting them all to click "buy … READ MORE »

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