Email Campaign Management

Ask An Engaging Question In The Subject Line

I did other stuff before ending up in email marketing. I used to enjoy lessons about roles new to me, but some instructors were less than engaging. One wandered into our classroom and said, “Today we’re covering plates, markings, testing and inspection as defined in Part III of the Road Vehicles Construction and Use Regs, … READ MORE »

There Are Risks To Over-Egging Subject Lines

I sincerely hope it is obvious that I indulge in a great deal of research on email marketing, as well as other related forms of marketing. I actually enjoy researching. In fact, I get easily sidetracked and an hour or more can go past where I’ve wandered off onto other subjects just because I found … READ MORE »

Now Is The Time To Review You Welcome Emails

It is, unfortunately, common in email marketing: something that is a strength of our craft often has a significant weakness as well. Nothing is perfect. Automation saves us time, gives a precise response to certain triggers, and we can make assumptions on what the response is likely to be. Take welcome emails. Let’s start with … READ MORE »

Don’t Reject Plain Text Marketing Emails

We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »

The ASA Focusses On Misleading Pricing

The Advertising Standards Agency could not be clearer in what they see as the adverts they will target. Recently, they have indulged themselves with actions against a number of advertisers where they believed the headline offer to be misleading. It is a warning for us in email marketing that risky behaviour needs to be thought … READ MORE »

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

Post Covid Is The Time To Try Newsletters

Three of my favourite magazines have ceased publication in the last nine months, with the problems of Covid-19 and lockdowns identified as the cause. It brings the total over the last 14 months to four. Casual purchases, it would appear, by people browsing in newsagents was a significant proportion of their sales, plus the drop … READ MORE »

First Impressions Count In Email Marketing

If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to sceptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Be Clear About Price In Your Campaign

A couple of years ago I was going to buy a new car. Following my normal exhaustive procedure before spending out on big ticket objects, I checked the reviews from various sources, such as motoring magazines, eventually coming up with a shortlist of three vehicles from two manufacturers. It was then a visit to see … READ MORE »

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