Email Campaign Management

Giving Away Something Brings Its Own Reward

I’ll take a wild stab in the dark and suggest that almost everyone enjoys getting something for free. I know I do. The recent holiday period showed that it holds true for my grandchildren as well, and there must be very few who look it in the mouth. If a company sends a gift to … READ MORE »

Change The Focus Of Your Email Campaigns

I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »

Misleading Environmental Advertising

I don’t want to appear negative in the face of positive management, but it used to irritate me when told to treat a near disaster as an opportunity to be exploited. It was always a lot more complex than that. That doesn’t stop the Advertising Standards Authority’s (ASA) campaign to tackle misleading environmental claims being … READ MORE »

Good Causes And Email Marketing

I have recently subscribed to an e-newsletter which focuses on a hobby of mine. It is produced by a small company, consisting of just three permanent staff, none of whom have any graphics training, although the copy is gratifyingly grammatically accurate. They know email marketing though. The company supports a charity, one unknown to me … READ MORE »

Making Your Email Marketing More Accessible

I was told by a specialist eyesight doctor there’s a degree of concern with regards the sight ability of youngsters today. A number of universities have discovered that many of their students have increasing levels of accessibility needs. It has obvious implications for email marketing. The causes for this impairment is currently in dispute, but … READ MORE »

Working With Influencers In Email Marketing

We recently mentioned influencer marketing. When I read an article suggesting ‘Influencers are going nowhere’ I had to read on. It became clear that the author meant that influencer marketing is likely to become a significant trend for email marketing in 2022. Don’t get left behind. There are significant benefits with using an influencer. Having … READ MORE »

The Statistics For Customer Retention

I have a weakness. Just to reassure you, I’m not after sympathy, help or anything that requires assistance from a reader. It’s a confession, a sort of explanation for something which I should, at my age, be able to control. I am a sucker for State of Marketing Reports, especially those regarding email marketing. I … READ MORE »

The Effective Use Of Video In Email Marketing

We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »

It’s Time To Include Videos In Email Campaigns

It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »

Don’t Tell Your Subscribers To Look Elsewhere

I’m firmly of the opinion that you can learn more from what you do right than from email marketing mistakes, and looking at the methods of those companies that have been successful is the way to go. Mind you, sometimes you just have to highlight the errors. At the end of November, I received an … READ MORE »

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