Email Campaign Management

A common language

Most people prefer the familiar. It is reassuring and, probably more importantly, they don’t have to think. This is especially so of text and has been recognised by the newspaper and periodical industry as, when you are asked to write an article, you are normally send a ‘style of the house’, a brief (although not … READ MORE »

The safety of your email marketing lists

There is a saying which goes along the lines of: if you get the basics right, the rest will follow. I’m not sure that’s entirely right but the reverse is spot on. You can’t do anything without the fundamentals in place. A large travel insurance company has recently been heavily fined for contravention of the … READ MORE »

10 ways to segment your email marketing list

Simple segmentation tips that will help you figure out your subscribers: 10/ By demographics Most subscribers can be usefully divided by age, gender, location, position in company, etc. These are more or less static criteria and define a customer with a very broad brush. If you are just starting out in email marketing then such … READ MORE »

Segregation of email marketing lists and beyond

We have mentioned before that segregating email marking lists is the quickest route to better returns. Research shows it will improve, amongst other returns, open rates, completion rates and unsubscribes. It also ensures that you don’t waste a window by sending a general, untargeted offer. There are a number of straightforward ways you can split … READ MORE »

Email marketing and genders

With International Women’s Day and Mother’s Day occurring within the last week or so now is probably the time to discuss gender issues in email marketing. The differences between men and women would appear to run deeper than most of us realise. When planning a marketing email it doesn’t matter whether this is through nature … READ MORE »

Men, Women & Email marketing

Knowing whether someone is a man or woman is of real benefit, some say essential, in email marketing because it allows you to focus on the design of the email among all other essential components. You might think at the time of International Women’s Day that the gender of your subscribers should be irrelevant. That … READ MORE »

The line between irritation and satisfaction

One of the most significant risks you take when sending a marketing email is to be irritating. Most subscribers will take the rough with the smooth but limits are often low and easily reached. The difficult thing is to know what might wind them up the wrong way. Ask yourself what irritates you, makes you … READ MORE »

10 Email marketing turnoffs and some more

Don’t be irritating. This is sound advice for everyone in all walks of life and for all purposes. However, it is especially applicable to email marketing. If the phrase ‘there’s nothing worse than’ is used for any aspect of an email marketing campaign of yours, then you are doing something wrong. More to the point, … READ MORE »

Eight ways of increasing open rates

If you ask someone engaged in email marketing what their major concern is, the majority of times they will say it is their open rate. All rather odd as they must realise that the completion rate is the only one that matters. With that caveat, here are some pointers on to how to increase your … READ MORE »

Pressures on open rates

Anyone concerned about open rates would look first to the Subject Line. They might consider being a bit more familiar or think that a more ‘in-your-face’ explanation of the offer might work. However, every aspect of email marketing is interconnected and if your open rate suddenly drops, the most likely cause are your previous email … READ MORE »

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