Email Campaign Management

Knowing what to measure email marketing

A newspaper headlined research which concluded that women were ‘more attentive’ as drivers than men. Anyone who has worked with email marketing would have ignored the sexist nature of the comment and wondered how on earth the authors of the report had worked out who was and who was not attentive. An essential skill in … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Making the most of your information

Bulk email marketing is all about information. The more you know about your subscribers the greater your return on investment. It might seem that 50% of your time is taken up by data acquisition and if so you should be worried because it should be nearer 60. The direct route is often the easiest so … READ MORE »

It’s not who you know

Advice that is aimed at those who have been in email marketing for some time can be less than useful for anyone just starting out. There is an assumption that companies will have data for their email marketing software to crunch away at but if your subscribers have only recently ticked the box some of … READ MORE »

Email marketing campaigns – lessons

I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »

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