Email Campaign Management

Creating an Impression

The Committee of Advertising Practice (CAP) has recently issued advice following complaints to the Advertising Standards Authority (ASA) about the holiday industry, specifically on the subject of misleading advertisements. The matters were similar in that they concerned the ways a hotel and a prize draw were described. The decision has implications for every business, especially … READ MORE »

Emptying the Bin

Every now and again companies will send out emails to subscribers to ask if they wish to remain on their email marketing lists. Their desire is not to relieve their customers of the tedium of unwanted emails but to rid their lists of unresponsive addresses. You should have a system in place whereby you remove … READ MORE »

Unique direct email marketing

Anyone who tells you a fact about direct email marketing should be ignored. If you think an idea might be worth a punt then nothing should stop you giving it a go. As long as you limit the risk and keep control of the costs there is every reason to experiment. However, there are one … READ MORE »

Creating simple, yet effective marketing emails

We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Just what we wanted

Just what we wanted Email marketing is beset with rules and regulations, some of which are precise and easy to understand. We all know when an unsubscribe button must be included and if anyone fails to conform to this requirement they have only themselves to blame. In general most legislation is written in clear English, … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

After Mega Monday

The size of your email list will no doubt give you comfort over the holiday period. You will probably have increased the number of subscribers after Mega Monday so everything is on the up. The last thing you want to hear is that this is the time to extend your horizons beyond just figures. The … READ MORE »

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

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