Email Campaign Management

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Just what we wanted

Just what we wanted Email marketing is beset with rules and regulations, some of which are precise and easy to understand. We all know when an unsubscribe button must be included and if anyone fails to conform to this requirement they have only themselves to blame. In general most legislation is written in clear English, … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

After Mega Monday

The size of your email list will no doubt give you comfort over the holiday period. You will probably have increased the number of subscribers after Mega Monday so everything is on the up. The last thing you want to hear is that this is the time to extend your horizons beyond just figures. The … READ MORE »

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

Getting the best out of free email templates

One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »

Complying with online selling

With the complexities of your email marketing systems, the last thing you need to think about during the Christmas rush is compliance with what you feel is the minutiae of legislation. This point of view finds little sympathy with the Office of Fair Trading (OFT). They have written to more than 50 leading retailers mentioning … READ MORE »

Classifying your subscribers

We all know how important it is to classify subscribers correctly in email marketing software. It allows the targeting of emails and the elimination of waste of the offer. It also reduces the risk of unsubscribes as emails would not be sent to those who have little or no interest in them. However, classification is … READ MORE »

A saga on age

Email marketing is all about discrimination. We define people by classifications such as their profession, where they live and, at least for the time being, their age. Targeting emails is an essential of our craft. Anything that limits our ability to do so is to be regretted. So should we beware of the Equality Act … READ MORE »


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