Email Campaign Management

Vaguely Specific

What anyone preparing a marketing email needs to know is the difference between opinion and fact. You will want to entice customers into buying, or even just reading, the email by telling them just how good your product is. Lurking at the back of your mind will be the knowledge that one of the subscribers … READ MORE »

Counting Down

It was my birthday a few days ago. I’ve reached the age when I don’t really want to remember how many years have passed but I had no chance of forgetting. When I opened my inbox there were dozens of reminders. Various programmes generated the auto responses, particularly email marketing software. Whilst I appreciated the … READ MORE »

Time to Prepare

The Consumer Contracts (Information, Cancellation and Additional Payments) Regulations 2013 (The ConCon Regs) will come into force sometime in the New Year and the format will have implications for bulk email marketing in both practice and presentation. It should be noted that some things have remained the same, although will now come under The ConCon … READ MORE »

A Personal Diatribe

One target you should have, and on every email marketing campaign, is to keep those on your email marketing list happy. They should welcome your emails and open them with anticipation. It seems strange, therefore, that so many companies ignore the most basic sensible systems. Let’s go through some of the most frequent mistakes as … READ MORE »

Changing My Habits

I received an email a week or so ago from a software company I regularly buy from, although in a desultory fashion. I like the way their various applications integrate. It’s not the cheapest out there, but far from the dearest. I subscribe to their bulk email marketing list but this email stood out from … READ MORE »

When ‘Double Opt-In’ is the Way To Go

When we are told by just about everybody that there should be no barriers to subscribers getting onto your email marketing list, there is something frighteningly counter-intuitive about the double opt-in. This is when you require a customer to confirm their initial subscription. It doesn’t take an awful lot of working out to realise that … READ MORE »

The Logic of the Illogical ‘Double Opt-in’

You will have heard of the ‘double opt-in’ and, if you have given it brief consideration, you will probably have dismissed it out of hand as it will restrict the size of your email marketing list. You might think that there can be no justification for this. A double opt-in is when you require a … READ MORE »

Learning from Others’ Mistakes

Learning from your mistakes is a good policy. Learning from someone else’s mistakes is better, if only from a cost point of view. Bulk e-mail marketing is fraught enough without the added financial burden when you get it wrong. It is refreshing therefore when a company as big as Tesco, and you don’t get much … READ MORE »

The Best Teacher is Other People’s Errors

Gloating over someone else’s misfortune should not be so enjoyable. When the likes of Tesco makes an almighty mess of a promotion perhaps the better response is to think: “What lessons can I learn from this for my next bulk email marketing campaign.” Unlikely though it sounds, it all started over a £1.99 400g punnet … READ MORE »

Familiar Words

The advertising standards authority (ASA) has upheld a number of complaints recently (see http://www.cap.org.uk/News-reports/Media-Centre/2013/Holiday-Promotions.aspx) about wording in advertisements. The implications are of interest those of us engaged in bulk email marketing. There is nothing really earth-shattering in the decisions, in fact the real surprise was that a large company would choose the wording they did. … READ MORE »

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