Email Campaign Management

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

Working with Automated Responses

Using events to trigger emails saves time and money. Effective planning can increase the gains. All you need to do is work out what you want from each intervention. Some events are common to us all, such as a customer subscribing to an email marketing list. The purpose of an automated response would be to … READ MORE »

Event Triggered Emails

Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »

4 Reasons for Automated Response in Email Marketing

In email marketing the fact that anything which lowers input from humans is good has to be balanced against the need for pesonalisation. Make your subscribers feel that they are just a number and that number will go down. Automated responses should be specific to the individuals on your email marketing list and the best … READ MORE »

Effective Personalisation in Email Marketing

If, like me, you search the internet and chat rooms to identify trends of, and worries about, bulk email marketing it is never long before you realise that there is much argument over how to address your subscribers. Should it be by first name, with a 'salutation' or as Dear Customer. Despite the disputes and … READ MORE »

5 Ways to Get Personal in Email Marketing

Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

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