Email Automation

Working with Automated Responses

Using events to trigger emails saves time and money. Effective planning can increase the gains. All you need to do is work out what you want from each intervention. Some events are common to us all, such as a customer subscribing to an email marketing list. The purpose of an automated response would be to … READ MORE »

Event Triggered Emails

Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »

4 Reasons for Automated Response in Email Marketing

In email marketing the fact that anything which lowers input from humans is good has to be balanced against the need for pesonalisation. Make your subscribers feel that they are just a number and that number will go down. Automated responses should be specific to the individuals on your email marketing list and the best … READ MORE »

Attention Grabbing ‘Subject’ Lines

The design of the ‘Subject’ line in direct email marketing will depend on the recipient to a great extent. If we take a subscriber who has been on your email marketing list for some time and is a regular, if intermittent, purchaser, then you will be aware what excites their interest. For those who have … READ MORE »

Indulgent Email Marketing

I bought myself a present a couple of weeks ago via an email marketing offer. I am now the proud owner of a 3-terrabite, USB-3 (yes, I’m a bit of a nerd), external hard-drive complete with back-up software. It is not the most exciting item, but I am happy with it. The product had 5-star … READ MORE »

Vaguely Specific

What anyone preparing a marketing email needs to know is the difference between opinion and fact. You will want to entice customers into buying, or even just reading, the email by telling them just how good your product is. Lurking at the back of your mind will be the knowledge that one of the subscribers … READ MORE »

Protect Yourself

We commented recently on here about the new ICO Guidance document¹ and have suggested that it is compulsory reading for anyone engaged in bulk email marketing. Most of its thrust is towards consent and it is reasonable to conclude that this signifies tighter control, and a restricted view, on what consent constitutes. We cannot say … READ MORE »

Video content in email marketing

The Internet provides us with a way of indulging ourselves. It is a tool for communication, information, entertainment and, as shown by email marketing software, is sometimes a painful source of irrefutable feedback. It has also allowed people to fulfil their dreams. Kindle can make you an author and YouTube turn us all into Ridley … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

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