Email and the Law

10 working from home essentials

The security of your email marketing list is of paramount importance, not only in the business sense but with regards to fines and publicity should the worst happen. So allowing staff to work from home whilst having access to your database will be of concern. A policy is an essential.  Due to the variations in … READ MORE »

Home working policy

If you have staff who work from home, whether permanently, regularly or infrequently, you should have a written policy to which they must sign up to. You will also require a written policy for their immediate supervisor.  We will cover only the matters with regards to the security of data. Subjects such as Health and … READ MORE »

The law on using testimonials in email marketing

In a recent article we described just how effective testimonials can be. All is not sweetness and light as there are legal restrictions as to what you can and cannot do. They are easy enough to comply with, as long as you know what they are. Here is a non-exclusive list: 1/ Make sure they … READ MORE »

What is ‘privacy by design’?

Privacy by design is an approach to projects that promotes privacy and data protection compliance from the start. Unfortunately, these issues are often bolted on as an after-thought or ignored altogether. Although this approach is not a requirement of the Data Protection Act, it will help organisations comply with their obligations under the legislation. The … READ MORE »

Privacy by Design, the new essential

If you retain email marketing lists the General Data Protection Regulations will have a substantial impact on the way you do business. Whilst the two years until implementation is comforting, what must be accepted is that planning needs to start now. One of the key tools in this process is Privacy by Design. I’m unable … READ MORE »

The 12 vital steps for email marketing

The Information Commissioner’s Office (ICO) has issued a 12-point checklist in order to ensure compliance with the General Data Protection Regulation (GDPR). Whilst the earliest the GDPR will become law is 2018, the ICO points out that you need to consider what changes you will need to make now. The steps are: 1/ Awareness, 2/ … READ MORE »

Email marketing’s compliance with the GDPR

Two months ago we mentioned that you should start preparing for the effects of the General Data Protection Regulation (GDPR) soon. The Information Commissioner’s Office (ICO) has gone one step further and suggested you should begin now. For all of us in email marketing and data retention their 12-step advice document is a must read. … READ MORE »

The impossible dream for email marketing?

Many suggested that a replacement for the defunct Safe Harbour would require major changes in the ethos of the USA security services and so was unlikely to come to fruition. The short deadline given to the committee tasked with producing its replacement merely exacerbated the problems. But to defy the nay-sayers, we have the proposed … READ MORE »

Privacy Shield and email marketing

On 29 February the European Commission published its delayed update on the Privacy Shield which will, it suggests, restore trust in transatlantic data flow. It does this via an umbrella agreement ensuring high data protection standards.  It guarantees, it says, that there will be no mass surveillance by the USA because of robust obligations placed … READ MORE »

Is the GDPR a threat to email marketing?

It might be difficult to work up sufficient enthusiasm for something that will not be here for another two years at least. What if I told you it could give you an edge? The draft EU General Data Protection Regulations (GDPR) was published in January this year and now goes into the negotiation phase preparatory … READ MORE »

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