It is all too easy to assume that the big firms in email marketing and data collecting would have, if not legions, then at least sufficient sources of legal advice. You might think it would be perfectly fine to copy their methods without going to the bother of checking the law yourself. I am reliably … READ MORE »
Last updated May 25, 2018 This GDPR Notice must be read and agreed to in conjunction with our Terms & Conditions, Privacy Policy, Anti-Spam Policy and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. WizEmail GDPR Notice. WizEmail handles vast amounts of data primarily on behalf … READ MORE »
Every now and again the Information Commissioner’s Office (ICO) issues advice on specific matters. Almost always it has been well worded, easy to read, devoid of too much superfluous information and, most importantly, useful. The ICO has recently issued a booklet giving guidance on direct marketing. Should I suggest that it is one of their … READ MORE »
Precise information gives email marketing an edge, one that other forms of marketing can only dream of. The Privacy and Electronic Communications Regulations’ (PECR) limitation on the use of tracking cookies, the enforcement of which started on 26 May this year, was a threat which promised to hit our return on investment. When people say … READ MORE »
You might not have heard of the Government Digital Service (GDS), a new quango within the Cabinet Office that will probably have a significant effect on email marketing and online sales. Its first public act has been to publish a long awaited update to the Information Commissioner’s Office (ICO) guide to the new cookie law … READ MORE »
It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »
The biggest risk to retaining customers on your database is when you send them email marketing. Up until then it is safe to assume that they are quite content with their relationship with you. But as soon as the email drops into an inbox the threats to your database mount. There is ample evidence that … READ MORE »