Tag: subscribers

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

Make loyalty work for your email marketing

Why should those on your email marketing lists ignore the unsubscribe button? There are lots of other companies out there only too willing to offer them an advantage to change their allegiance. You can’t always get the balance between cost and quality just right. Most of the research on the subject supports loyalty as being … READ MORE »

Planning your next email marketing campaign

There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »

Avoid the dangers of green claims in email marketing

Accept that email marketing pollutes. Whilst you might recycle everything you can, you can’t recycle everything. That is the best any us can do. If you do your best, then tell your customers.  There was a spate of companies suggesting they were green a few years ago but most, 95% according to some reports, were … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Cheap ways of obtaining copyright free images

Email marketing, e-newsletters and websites eat images. Sourcing them from image libraries can be expensive and the requirements of Creative Commons might not suit everyone. If only there was a way of obtaining a steady source of copyright free images. We’ve recently given an overview of the legal side of copyright with regards pictures, and … READ MORE »

The right things to say in a marketing email

If you run email marketing campaigns frequently, you will know how difficult it is to maintain quality of copy. An internal weekly legal magazine managed it by the tried and tested method of enlisting a columnist. He became well known both inside and outside the industry. Despite knowing that the question must have been put … READ MORE »

How to start segmenting email marketing lists

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment.  It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

Track subscribers to your email marketing lists

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

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