Tag: Social Media

Can anyone in email marketing trust Google?

Over the years Google has been more than willing to point out what shortcuts, or ‘cheats’, will lower SEO rankings. Everyone in online sales, as well as email marketing, will hear rumours of such developments and demand that the content manager ‘does something’. Protests that the only thing that matters is results are ignored. Enough … READ MORE »

How will email marketing develop in 2018?

One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »

Email marketing design for mobiles

Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »

Do you really want to chance social media?

When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically.  Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves.  A blog on its own can bring visitors to your website which is, … READ MORE »

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media.  The norm is that content is … READ MORE »

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