Tag: Email Marketing Software

Chasing up abandoned shopping carts

We recently covered how you can reduce the percentage of abandoned shopping carts, the bane of email marketing. Rates as high as 70% have been reported. This shows that there’s more than enough room for improvement. Even if, because of all your improvements, the rate has dropped considerably, there will still be those who, infuriatingly, … READ MORE »

How the GDPR relates to small businesses

Given that personal data dominates the email marketing world one would assume that most businesses affected by the GDPR have plans for the go-live date of 25 May 2018 or, at the very least, expect to finalise before that date. You need to have processes in place and tested by that date. But what of … READ MORE »

Do you really want to chance social media?

When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically.  Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves.  A blog on its own can bring visitors to your website which is, … READ MORE »

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media.  The norm is that content is … READ MORE »

It is all in the detail

You might have seen the headline. The Chief Constable of Dyfed Powys Police had been taken to task by the ICO, and had been required to sign an undertaking to improve the force’s data security. Most would not have read further, despite the illicit enjoyment of a CC being disciplined. However, there’s much in the … READ MORE »

Data protection: what goes wrong

You might think that any charges brought by the ICO against a large companies would be rather too esoteric for an email marketing company. After all, it must be a technical infringement. However, it would seem that they, like us, make basic errors.  A study of the ICO’s actions shows that even institutions such as … READ MORE »

Following the herd

When the most successful online and email marketing companies all have similar designs to their landing pages, you might think only a fool would try something different. Surely these companies must have tested all sorts of variations over the years. The logic of that argument might seem irrefutable. After all, they have invested thousands of … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

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