Email Images | WizEmail

Images Have No Need To Be Pretty

Some years ago there was a push for digital, i.e. numerical, displays for speedometers in motor vehicles and to show just how cool you were, when in a pub you would tell your friends that you were doing 67 mph, and then just drifted into 69. There was no way a driver with one of … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Words Should Encourage Emotion

Saying, for instance, Northern France can be entrancing might influence a potential holiday maker, but how much better is it to have a Monet picture of his time in the area? ‘Water skiing is fun!’ is a bald statement of fact, but an image of a wave being pushed up by someone dressed in just … READ MORE »

Rebranding your email campaigns; is it worth it?

I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever. It … READ MORE »

Using outsourced images in email marketing

We all believe that the perfect image will make an otherwise mediocre email marketing campaign but the truth is that most people will glance at one in the same way they will scan-read the text. It is unfortunate that this does not mean any old picture will do. Whilst it is unlikely your images will … READ MORE »

Legal aspects of using outsourced images

The right image can turn a run-of-the-mill email marketing campaign into one which exceeds your completion targets and even hopes. The only problem is that you will have to source the images. On the plus side, so will your competitors, and many can’t be bothered. The internet abounds with pictures. We have never had so … READ MORE »

Email Marketing

Tag: Email Images