Tag: email design

Using email to reassure your subscribers

Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »

Do you believe email marketing research?

The internet is awash with reports on email marketing published by various organisations. They should obviously be treated with care and in many cases should be tested in case they are particular. What is dangerous is that most of the shocking conclusions are those which support prejudices. I doubted that most email marketing companies tested … READ MORE »

Use words customers respond to

There are two main ways to use words in an email marketing campaign: you can convince by logic or you can persuade by emotion. They are not mutually exclusive and this makes it all too easy to become unfocused. For instance, you might be selling household security devices, such as alarms. You could be logical … READ MORE »

Pick words for an email marketing campaign

Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »

Support your writers

If your company is ambitious then you will have someone who is the dedicated writer for email marketing campaigns. This might be someone remote although many are now opting for in-house. Whilst writers are not delicate, they are a big investment so to get your money’s worth, take care of them. The first step in … READ MORE »

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Email marketing companies friends with Google

A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS