We recently covered using forms on websites for gaining subscribers.They have a lot of advantages over offline methods as they are passive and require little effort once they are set up. They can also lower the risk of errors in completion. There are certain situations when printed forms come into their own, such as when … READ MORE »
Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists. One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »
There is one truth in email marketing that no one disputes; the more information you have on your subscribers, the better your targeting will be. You can gain such information in a number of ways: interpretation of returns from campaigns, personal contact and asking them, to name the obvious ones. The main problem with the … READ MORE »
Let’s start by saying what we don’t mean with regards to price comparisons with other companies. We’ve all seen the ‘basket of goods’ indulged in by supermarkets where prices of a selection of moderately essential goods is compared to that of their competitors. However, it’s a risky endeavour requiring a lot of preparation, bravery, lawyers … READ MORE »
In the last five weeks I’ve lost two contracts. I’m not after your sympathy or advice; it happens, although more frequently nowadays. Both were expected. On the positive side, it’s given me an opportunity to do a bit of housekeeping, although I haven’t hoovered under the bed. I’ve concentrated on email marketing peripheries. I’ve gone … READ MORE »
It has long been held that using double opt-in for subscribers to your email marketing list is the best way to ensure you have quality rather than quantity with addresses. While it might, in fact probably does, reduce the size of your list, it ensures that those on it are genuine subscribers and, more importantly … READ MORE »
Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »
I hope it shows that I spend a great deal of time researching these posts, even to the extent of taking reading matter with me on a weekend away. Whenever there’s half an hour or so when there’s nothing on TV and I don’t want to seem greedy by being the first to breakfast, out … READ MORE »
Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell. The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »
Some suggest that the only things harder to come by than subscribers are good ideas. Yet there is an easily accessible way to find a ready source of ideas; subscribe to the email marketing lists of successful companies. Fair enough, you cannot copy verbatim, but what you should do is ask yourself why they do … READ MORE »