We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »
I’ve spent much of lockdown attempting to learn a difficult piece of software. It’s technical, it’s involved, and it’s unlike anything else I’ve ever tried, which might explain why I’ve struggled with it. I considered an online course. I considered the cost as it’s more than I wanted to pay for just a hobby, especially … READ MORE »
You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »
What to say on your marketing emails and enewsletters is, as always, down to what your data dictates. How to say it might have changed. The Coronovirus pandemic has, it seems, changed just about everything else. However, there are some dos and don’ts. The first thing to do is not mention Coronovirus, and never, ever … READ MORE »
The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was … READ MORE »
I’ve stored an advert to subscribe to an email marketing list for a little over nine months. It was in an enewsletter, with a hotlink to a landing page for ‘regular offers of products, often at a reduced price’. Whilst I didn’t expect to be offered anything I particularly wanted, I thought I’d give it … READ MORE »
There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay … READ MORE »
We need, first of all, to clarify what is meant by a squeeze page. It’s a landing page with the sole purpose of getting visitors to subscribe to an email marketing list or an enewsletter. The big difference between it and any other page which contains a sign-up form, is the word sole. It is … READ MORE »
We need subscribers. It is a certainty in the confusing world of starting out in email marketing. The problem is that generating them is neither easy nor cheap. You can buy-in lists, but many feel this does not normally give value for money. It might be better to find those who want what you are … READ MORE »
You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand … READ MORE »