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The basics of email marketing landing pages

There’s a maxim in chess, often repeated to beginners, although it goes for all levels: every move you make must threaten the opposition’s king. Some moves will do so indirectly, especially the better the player gets.  In email marketing, everything you place on the landing page must be directed towards ensuring a customer acts in … READ MORE »

Landing page design

You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »

How to start segmenting email marketing lists

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment.  It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

Track subscribers to your email marketing lists

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

When will the GDPR affect email marketing?

I’ve received 17 emails and one letter regarding the GDPR. They have all asked me to confirm my details and permissions. One apologised, rather oddly, for contacting me outside of the ‘normal’ contact methods. Normal here, I think, implies in conformity with the current regulations.  It shows that many companies are treating the GDPR as … READ MORE »

Subscribers and your email marketing lists

The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of landing page design

It is no exaggeration to say that a good, and we’ll come to what it meant by good, landing page design is the keystone of email marketing. So what do I mean by landing page? For the purposes of this article, a landing page is a special page on your website where people who click … READ MORE »

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

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