Search

You have searched for: 'Information Commissioner’s Office'

The Data Protection Act – an introduction

DPA: three initials to strike fear into the heart on anyone with a business which includes processing personal information, including email marketing. But in practice it is little more than a set of rules which would be sensible to comply with anyway. It strikes what many feel is a reasonable balance between the interests of … READ MORE »

Database Management

There are overwhelming practical reasons for organising a system of effective management of your email lists. The eight principles of good practice as published by the Information Commissioner’s Office (ICO) deal essentially with the methods of gathering, maintaining and the security of email lists. The ones which we will deal with here require them to … READ MORE »

Safe Harbour: transferring data to the USA

Those in the EEA (European Union, plus Iceland, Liechtenstein and Norway) who wish to transfer personal data to the USA need to take extreme care. Many advisors suggest that, given the risks of contravening the EU legislation, it is opportune not to do so. What is clear is that you should not contemplate doing so … READ MORE »

The Eight Principles of Good Practice in email marketing

If you process personal information the eight principles of good practice for email marketing requires the data to be: Fairly and lawfully processed processed for limited purposes adequate, relevant and not excessive accurate and up to date not kept longer than necessary processed in accordance with the individual’s rights secure not transferred to a country outside … READ MORE »

The Data Protection Act

This is an introduction to the law. If ever there was a time to follow the suggestion of checking first with a lawyer, then if you are involved in direct marketing by email, this is it: and probably a specialist lawyer. The law can change by way of stated case at the stroke of a … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS