Email Marketing - Your Account

1. Additional logins and restricting access
Standard wizemail accounts come with a 3-user access. 'Professional' accounts allow unlimited users - so you can use this to set up additional access for staff members, perhaps restricting access to areas of the system depending on their role.

For example, an external creative agency can be given access restricted to the design areas only, in order that they can upload and test HTML files. Your IT department can be allowed to use the list management areas to upload addresses. And so on.

To add a new login, click the "Manage Users" button on the left hand side in options. Put in the person's email address for their user name, give them a unique password, then select the areas you want them to have access to. It's as simple as that.



2. What's the difference between Hard and Soft bounces?
This is key to understanding why some emails go undelivered.

A Hard bounce back is logged when wizemail receives a definite failure code. There are industry standard codes for failed email addresses, dead accounts, where the email server does not exist (this could be down at the time of sending) etc. There's generally no point in resending these - use the reports to check the addresses manually (it might be a simple spelling mistake), and amend them if you can.

A Soft bounce back is logged when an email is undeliverable for temporary reasons, such as an out of office autoreply, a Hotmail account is full, etc. These are less likely to be dead accounts.



3. Managing Hard and Soft bounce back thresholds
You can decide how often wizemail retries email addresses before giving up.

Soft bounces, usually being a result of a temporary problem, are usually worth re-sending - so we give you the option to set a 'threshold' for this. For example, if you send monthly then setting the soft bounce threshold to 3 will give you 3 opportunities to send campaigns to that address. If it bounces on the 3rd consecutive time (in month 3) then the address will be treated as a hard bounce and be removed from your list. If you send weekly then it would be worth setting a higher threshold in order to give the recipient more time to fix what might be a temporary problem.

To set your bounce thresholds click on "Control Panel" in the left options box, uncheck the "Never Delete" button, then enter a threshold for hard and soft bounce backs and click "update".



4. Reusing a campaign
To send an identical email to another group of people, reuse it by clicking on the "Control Panel" then on the campaign you wish to resend.

It will move over to the "Campaigns being reused" box - from here you can click on "Campaign Manager". The green send envelope button will appear next to the campaign in the "sent campaign" box. Then send your campaign as usual; this will ensure that the reports for the two sends are merged into a single one for your convenience.



5. Billing
Billing runs across each calendar month, and is calculated cumulatively throughout the month. All bills are generated on the last day of each calendar month for the previous month.

If you're on a Pay Per Send plan (PPS) then the more you send the cheaper the cost per email becomes.

Value Plan customers have an allocated number of emails which can be sent within the calendar month. Additional emails are charged at the equivalent PPS rate on your plan.

A statement of the campaigns you have sent is provided with each invoice. To see how many emails you have sent in a month, click "Account Status". If you would like further information on the pricing plans, or on upgrading your Value Plan, please contact your account manager who will be happy to help.