Tag: SEO

The more Penguin changes . . .

The internet has been a bit lukewarm on the recent update to Google’s Penguin algorithm, some suggesting it is more of the same but quicker, while others are of the opinion that it is the best thing to happen for those sites that follow ‘white hat’ SEO. In this context white hat means complying with … READ MORE »

The Penguin 4.0 update

Whilst not specific to email marketing, the latest update to the Google website ranking algorithm, Penguin 4.0, which went live on 23 September, will have a significant effect on website rankings if it delivers on its promise. It came before its published date, the press release was intended by Google to explain everything they wanted … READ MORE »

Mobile email marketing

As far as email marketing is concerned, the argument is over: you should design for mobile devices intitally. Reading emails is one of the main reasons – the one according to some surveys – for people to buy and use a smartphone. Historically, the layout and choices when designing a marketing email have been made … READ MORE »

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