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Different ways to use an eNewsletter

We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »

Consider newsletters

The vast majority of companies involved in B2B marketing have e-newsletters. The majority of these seem not to target them in the same way they would an email marketing campaign. They are missing a trick. All the reasons to segment lists go equally for e-newsletters as for email marketing campaigns, the only difference being that … READ MORE »

E-newsletters in disguise

I don’t shine at meetings. It was with some reluctance that I attended one early this week to put forward a suggestion. It was for an e-newsletter to fit in between our bi-monthly magazine, my fear being the two month gap might be a big enough hole for competitors to exploit. I was then hit … READ MORE »

A dozen pointers to a good e-newsletter

Learn from the criticisms of others. These are comments from subscribers to e-newsletters (from now on just newsletters) gleaned from forums and blogs. Some appear to contradict which merely means you have a choice. 1/ Clear, simple and short For a newsletter which arrives every morning containing a précis of, for instance, news of a … READ MORE »

E-Newsletters: Helpful or Harmful

E-newsletters, now newsletters, can be of tremendous assistance in an integrated email marketing campaign, as imaginative companies have discovered. Unfortunately, many publications fold after just a few issues and this can harm a company’s image in a number of ways. The problem publishers have is how to move their newsletter on, giving the subscribers what … READ MORE »

Designing the perfect email newsletter

E-newsletter (email or html newsletter) design is the Cinderella of email marketing. Despite many companies using it as one of their main sources of new subscribers to their email marketing list and subsequent sales funnel, the sophistication of some email design is often poor. Let us start at the beginning for the perfect newsletter. 1. From … READ MORE »

17 Basics for designing an email newsletter

Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »

8 essential considerations for e-newsletters

Despite the prognostications of those in the know, e-newsletters, from now on email newsletters, are not in decline and, if anything, are more popular than ever. Before taking the plunge, here are some considerations. What is the point? For some companies, email newsletters are vanity projects, there to support the name and provide some gravitas. … READ MORE »

Six pros and cons of an e-newsletter

The subject of e-newsletters, newsletters from now on, frequently comes up in discussions on populating email marketing lists. The main question is whether their benefits outweigh the costs. The odd thing is the answer is always the same: it depends. There is little doubt that you will benefit from a well produced newsletter. Many people … READ MORE »

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